PMS Journalism and Mass Communication

Communication Models, Theories & Media Literacy

Understand fundamental communication processes, classical and contemporary communication models, media-effects theories, agenda-setting, framing, public opinion, propaganda, and the relationship between media, culture, and society

Pakistani Media, Press Laws & Journalism Ethics

Explore the historical evolution of print, electronic, and digital media in Pakistan, alongside press freedom, government–media relations, media regulations, professional ethics, and contemporary challenges facing journalism.

Journalism, News Reporting & Media Production

Develop conceptual understanding of news reporting, feature writing, editorials, sub-editing, page design, broadcast journalism, documentary production, and emerging practices in digital and data-driven journalism.

Advertising, Public Relations & Media Management

Study advertising principles, branding, integrated marketing communication, public relations strategies, media advocacy, audience research, and the economic and organisational structures of media enterprises.